Axel Clerens

Of Counsel | Brussels

+32 494 81 00 87

Axel Clerens is a member of the Brussels Bar Association since 2005 and Of Counsel of the IP & Commercial & Corporate law departments at Pierstone Brussels.

He is fluent in Dutch, English and French.


Axel has substantial experience in the following areas, both in-house (Econocom, Delhaize, Puratos, Bridgestone) and in private practice:

  • Trademarks, Copyrights & Media
  • Information Technology
  • e-commerce
  • Commercial agreements
  • International Contracts & EU Projects (H2020)
  • Gaming & Betting
  • Litigation & Arbitration

Axel has successfully represented numerous leading national and international companies from various industries, including in the automobile, luxury, fast moving consumer goods and pharmaceutical sector. He is also a member of the Benelux association for Trademark- and Designlaw (BMM) and of the European Communities Trademark Association (ECTA). He is a regular speaker at national and international law conferences on topics related to Intellectual Property.

Professional experience:

  • Since 2020: Partner at Pierstone, Brussels;
  • 2016-2020: Partner IP/IT/Commercial at Clerens law firm, Brussels;
  • 2013-2016: Partner IP/IT/Commercial at Wayfare law firm, Brussels;
  • 2009-2013: Associate IP/IT at Crowell & Moring, Brussels;
  • 2005-2009: Associate IP/IT, NautaDutilh, Brussels.


Axel Clerens graduated as Bachelor in Law at the University of Namur (2000) and as Master in Law at the University of Louvain (KUL) in 2003. He subsequently first followed an individual program in marketing, psychology and philosophy (2004) and later earned a Master of Laws (LL.M) at Duke University School of Law, North Carolina.


  • “Brexit: Important Trademark Considerations”, ODC Newsletter EU Regulatory & Trade Law, 19 December 2019 (with M. Vanderhaeghe)
  • “Duiding Kansspelen 2014”, Larcier, Gent, 2015, 332 p. (CLERENS, A., DECORTE, J., HOEKX, N., NOEL, V., PANIS, W., SMET, G., VAN BAEVEGEM, P.).
  • “De gegronde redenen van de merkhouder in de Europese rechtspraak” (in collaboration with F. PETILLION) in Bull. BMM 2013, afl. 2, 70-75
  • “Criteria voor bekendheid en inburgering van een biermerk: een vat vol tegenstellingen?” in RABG 2012, afl. 20, 1448-1453
  • “Parasitaire mededinging: naar een theorie van misbruik van het recht op kopie?” in RABG 2011, afl. 1, 4-7
  • “De nieuwe Kansspelwet: mee met haar tijd, maar ook conform EU-recht?” in RABG 2010, afl. 6, 389-392